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Re:Act pedestrian campaign "Could you survive an impact"
Project type
Risk awareness campaign
Date
May 2023
Location
Melbourne
Road accidents can happen to anyone when they aren’t fully aware of their surroundings. Many pedestrians don’t realize that using a phone is a significant risk, not only while driving but also when walking near roads. Even a two-second distraction from a phone can increase the risk of harm by 80%.
Re:act approached our university, challenging us to create a compelling campaign to connect with younger audiences. In our team, I contributed by organizing tasks and assisting with design ideas and elements. Together, we developed the campaign "Could You Survive an Impact," which earned third place among all the university submissions.
